Mobile Enabled Business Solutions

Touchwork was established in 2003 with a primary focus on developing interactive communication and marketing solutions utilising the mobile channel.

With over three billion cellphone subscribers worldwide, the mobile channel presents great opportunities for businesses and brand owners to engage and interact with their customers and consumers anywhere, anytime.

We offer a range of business solutions to enable this, including customer experience and insight measurement/ workflow tools, compliance auditing tools and an instant messaging and communication platform for trade shows and conferences.

In today’s competitive environment, it is those companies that build strong and loyal relationships with their customers and listen to their needs that will thrive, and using the mobile channel is a next-generation tool to facilitate this.

Touchwork has offices in South Africa, USA and Europe to support international operations.

Why Mobile

When people leave home they take three things ... their wallet/purse, keys and cellphone! Cellphones provide the most immediate channel for interacting with customers as nearly every person has one when away from home.

SMS/text messaging is the most popular form of communications after voice and is ideal for interacting with customers. Over 3 billion cellphone subscribers worldwide are sending in excess of 75 billion text messages per month.

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The system enables dining room managers to get immediate feedback from guests about their dining experience using their cell phones and uses digital display screens to display these comments and moderated manager responses in a highly visible and interactive way.

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Peninsula Beverage, the Coca-Cola bottler for the Western Cape, South Africa has chosen to pilot Touchwork's RETAIL SCORE, an in-store retail compliance solution that uses the ordinary cell phone for collecting retail data.

The flexibility of the solution and the fact that it doesn't need expensive hardware devices like PDA's for in-field data capture were some of the key criteria that were taken into consideration when selecting this solution.